Monitor: Watch
Nike Presto DVD
Words: Jonathan Wells
To launch its latest line of Presto footwear, Nike enlisted artists to create work inspired by a new sport being practiced by kids around the world -- "Think skateboarding without a skateboard." In addition to an arty street poster campaign and a trio of clever Traktor-directed TV spots, Nike also commissioned this farm-fresh DVD, which thankfully arrived in our mailbox. The nine design-oriented shorts include stunning work from StyleWar, Jeremy Hollister and Power Graphixx. Get this one, if you can.
