Another divergence from established video formula, Jonze wisely avoided the clichés that at this point were endemic in hip-hop visuals. Instead, the group performed the video’s actions entirely in reverse, even saying the lyrics backwards so when the video was played forward, they and their mouths move forward while their surroundings move in reverse.
Another divergence from established video formula, Jonze wisely avoided the clichés that at this point were endemic in hip-hop visuals. Instead, the group performed the video’s actions entirely in reverse, even saying the lyrics backwards so when the video was played forward, they and their mouths move forward while their surroundings move in reverse.